NIKE: LEGACY IN MOTION
Nike Legacy In Motion
Brand Identity
The Ask:
Nike partnered with SCAD to create the brand identity and interactive experiences for the Department of Nike Archives (DNA). In celebration of Nike's 50th anniversary, the project introduced DNA and highlighted key milestones through engaging storytelling and design.
Role:
Co-Art Director working with Copywriters and Visual Designers.
Software Used:
Adobe Creative Suite
Branding identity
We developed a comprehensive brand identity for the project, including primary and secondary logos, a fully customized typeface, a complete color palette, and a distinct brand feel. This cohesive visual language ensured a consistent and engaging experience across all platforms and touchpoints.
Brand Experiences
We designed a Nike app with 360° artifact exploration, an interactive treasure hunt, a virtual closet, and fitting rooms.
In real life - Consumer Interaction:
We created in-store experiences with interactive mirrors and installations at Nike stores and Times Square.
Visual examples of new brand identity
