PROUD SPONSORS OF SCORING SEATS

Background:

“Proud Sponsor of Scoring Seats” is Coca-Cola’s first large-scale, portfolio-wide Super Bowl campaign. QR codes drive users to a digital hub where they can enter daily for prizes across travel, sports, theme parks, and movies, with a chance to win a grand prize.

https://www.coca-cola.com/us/en/offerings/fast-start 

The Ask:

Concept and design the “Digital Hook” — the sweepstakes experience running from 12/16/23–2/17/25.

Role:

Designer, collaborating with an Art Director, Strategist, Copywriter, UX Designer, and Group Creative Director.

Software Used:

Figma & Adobe Creative Suite