SPOT - THE - VERSE
Spotify:
Interactive Competition
Shortlisted for The One Show: Young Ones 2022.
The Ask:
Launch Spotify Audiobooks in a big way by authentically connecting with Gen Z and showing them that Spotify is more than just music.
The Insight:
Gen Z thrives off competition. They want to be viewed as independent and therefore prefer to complete their work on their own and be evaluated one-on-one.
The Strategy:
Creating an interactive competition that encourages the audience to build their audiobook digital library through the Spotify app.
Role:
Art director working with a Designer, Copywriter, and Editor.
