DAWN NEW JUG LAUNCH

Client:

Dawn is a leading dishwashing brand known for its grease-cutting power and commitment to efficient, everyday cleaning solutions.

The Ask:

Create a TV Commercial highlighting the new Saturn jug, emphasizing a faster, easier, and less messy pouring experience compared to previous packaging. Showcase the improved functionality of the new jug while reinforcing convenience, cost savings, and reduced waste through refilling.

Role:

Designer, collaborating with a Strategist, Copywriter, and Creative Director

Software Used:

Adobe Photoshop & Illustrator